Multistudio is a national design firm designing across the practice areas of architecture, brand experience, city design, education design, and interiors.
Creative Brief:
Multistudio’s company culture seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact communities and clients. As a leader within the marcom (marketing and communications) team for nearly a decade, I had a significant hand in the company’s growth and success.
My Work:
Led cross-functional teams (collaborating with designers, clients, internal stakeholders, and 3rd parties) to develop high-quality visuals for B2B campaigns across diverse markets, tailoring creative strategies for public and private sector audiences on projects valued at $10M-$220M.
Led art direction for photo, video, and motion projects, managing timelines and a $100,000+ annual budget.
Drove UX/UI and art direction for a mobile-first website redesign as part of a company-wide rebrand, increasing traffic by 44%, reducing bounce rate by 24%, and boosting engagement by 20%.
Managed multiple creative projects and visual assets for 400+ projects, ensuring brand consistency across internal and external communications.
Led event marketing from concept through execution ($15K–$25K per event) — blending big-picture strategy with detailed visual communication through experiential design, environmental graphics, and promotions.
Provided creative leadership and mentorship, guiding teams in design strategy, brand application, visual storytelling and knowledge management.
Skills:
Art Direction
Event Marketing
Identity / Brand
Graphic / Digital / Print Design
Video & Motion
Visual Development
Environmental Design
Rachel Legnitto | Marketer & Designer 