Belrose Coffee is a family-owned and operated coffee distributor that provides high-quality coffee (and coffee accessories) to offices throughout the San Francisco Bay Area.
Creative Brief:
The client was in need of a professional logo that would be flexible to apply to various mediums and incorporate existing brand colors.
Process:
The creative process began with a client kick-off meeting to establish design goals. The client preferred an illustrative direction, so early iterations explored imagery of coffee beans, cups, roses, and bells inspired by the company name, product, and service. Based upon client preference and feedback, the final logo design features a combination mark with illustrative coffee beans and a plant stem inspired letter ‘b’ paired with the company name.
Skills:
Identity / Brand
Graphic / Digital Design
Rachel Legnitto | Marketer & Designer 