About Me

Hello! Guten Tag! Ciao! Buenos días!

My name is Rachel. Ich heiße Rachel.

Born in California with ties to Vienna, I am a marketer and designer with 12+ years of experience and a passion for crafting sophisticated, intentional brand experiences. With expertise in digital brand design, art direction, and strategic storytelling, I bring concepts to life through engaging, multi-platform campaigns that push creative boundaries and drive audience connection.

Throughout my career, I’ve led the creative direction of high-impact projects, collaborating with cross-functional teams to translate brand strategies into compelling visuals. From concept development to execution, I thrive in fast-paced environments, balancing multiple projects while ensuring high-quality outcomes that align with business goals. My work spans industries including AEC, art, wine/viticulture, lifestyle, tech, wellness, hospitality, and luxury—each requiring a unique, deeply researched approach to brand storytelling.

Beyond design, I’m passionate about emerging technologies like AI and AR/VR, as well as sustainable and luxury travel, arts and culture, and work-life trends. My curiosity fuels my creativity, allowing me to craft experiences that are not only visually striking but also forward-thinking and culturally relevant.

Some of my key strengths:

  • A strategic design thinker adept at guiding creative direction from big-picture concept development to detailed technical execution.
  • Skilled at managing multiple projects simultaneously while meeting tight deadlines.
  • Forward-thinking, organized, proactive, and an effective communicator.
  • Excels at driving initiatives and campaigns forward both autonomously and in close collaboration with cross-functional teams.

A wide variety of interests:

  • Design, arts, and culture – From my first art class to working at a fine art gallery and then nearly a decade in architecture and design, creativity has shaped my path. I’m constantly inspired by other artists, from painters and illustrators to filmmakers and storyboard artists.
  • AI, AR/VR, drones, and emerging technologies – Growing up in the San Francisco Bay Area with family in tech, I’ve been surrounded by innovation my entire life. I’m captivated by the future and the visionaries shaping it. I stay on top of industry trends, actively integrating AI into my workflow, exploring how AR/VR can transform how we live and engage with brands, and following innovative startups. On clear days, I like to take my drone out to capture aerial perspectives (like the one you saw on my homepage). I enjoy the art that can be created with these exceptional tools, yet firmly believe that they will never truly replace the value of human-to-human connection.
  • Helping others through health, education, and work-life research – Since a young age, I’ve always valued giving back. At Multistudio, I engaged with educational institutions, and professional, nonprofit, and community organizations to learn about shared challenges and global solutions being implemented. I stay curious about trends shaping well-being, learning, and the future of work, always seeking ways to make a positive impact in our day-to-day lives and in those of future generations.
  • Global and multicultural perspectives – Whether it is a weekend camping trip or a journey across continents, I’ve always been passionate about travel. Experiencing new cultures, perspectives, landscapes, and cuisines fuels my creativity and deepens my appreciation for thoughtful, immersive experiences.

Languages:

  • English (Native)
  • German (A2 – actively improving)
  • Spanish (A2)

What my colleagues say…

Robert Hoang
Former CMO at Multistudio

“I really enjoyed working with Rachel. She made my job easier and I appreciate all she has done for the department and Multistudio.”

Pat Diamond
Senior Manager of Brand Communications at Multistudio

“I was continually impressed by her ability to anticipate needs before they arose. Rachel demonstrated a rare combination of strategic thinking, focus, and true collaboration, effortlessly coordinating teams with both efficiency and kindness.”

Douglas Thornley
Former Principal at Multistudio

“I had the pleasure of working together with Rachel for five years. During that time, we not only became good colleagues, but good friends as well.”

Liz Thelen-Torres
Former Business Development Director at Multistudio

“I worked with Rachel for 8 ½ years. During that time Rachel’s role evolved from leading marketing pursuits for one region to a national role managing a variety of complex projects, and many of them were “firsts” for the firm. She was creative, collaborative, a strong project manager, and was firm but flexible. She was someone I knew I could rely on to help conceptualize and deliver excellent work under often-tight time constraints.”

Hannah McCormick
Marketing Lead at Multistudio

“Rachel, our team wouldn’t be as strong as they are today without your process oriented mind.”